Saturday, May 26, 2012
The members of all-girl pop group AKB48 have the marketing Midas touch in Japan. From canned coffee to lingerie, their golden seal of approval can boost the sales of just about anything. But the next item on their promotional conveyer belt looks like a tougher prospect: persuading investors to snap up government debt. The Japanese finance ministry will enlist members of the group to promote “reconstruction bonds” aimed at financing the rebuilding of the areas hit by the earthquake and tsunami last year, a person familiar with the matter told JRT, speaking on condition of anonymity before an official announcement of the campaign on May 29.

“JGB48 Pop Idols To Push Japanese Government Bonds” - WSJ Japan Real Time (via ftalphaville)

Man, what would this look like in the U.S.? Justin Bieber endorsing muni bonds?

Notes

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