Meet The Billionaire Behind Red Bull’s Death-Defying Corporate CultureIn one death-defying, record-shattering jump by Felix Baumgartner, Red Bull showed the world that corporate marketing can go well beyond normal, conservative advertising buys—in fact it can go to the stratosphere and beyond. But that culture of risk-taking started early on for company, and is reflected in the personality of the billionaire behind Red Bull. Read More(via Meet The Billionaire Behind Red Bull’s Death-Defying Corporate Culture - Forbes)
“’When we first started, we said there is no existing market for Red Bull,’ Mateschitz told Forbes in 2005. ‘But Red Bull will create it. And this is what finally became true.’” Huh! Great read.
Notes
-
antipodian likes this
-
richfamous reblogged this from amexopenforum and added:
What Rich People Do When They Are Out Of Creativity! Only billionaire has the luxury to do something like this. Jumping...
-
bbquy likes this
-
richfamous likes this
-
tolivedeliberately likes this
-
diaryofatrekker reblogged this from kiplinger
-
kiplinger reblogged this from amexopenforum and added:
“’When we first started, we said there is no existing market for Red Bull,’ Mateschitz told Forbes in 2005. ‘But Red...
-
jdcortese reblogged this from amexopenforum
-
amexopenforum posted this
