Building Bridges as the Eurozone Buckles
Three years ago, graphic designer Robin Stam was at his favorite pizzeria in Rotterdam, waiting to pay after finishing his meal. Fingering the euro bank notes in his wallet, Stam focused on the depictions of bridges on the reverse side of the money.
Each euro note, introduced across 12 European countries on January 1 2002, has a purposely inoffensive aesthetic. Panoramas, designed to be simultaneously anywhere but nowhere in particular, are foregrounded by a fictitious bridge rendered in different styles, depending on the denomination of the cash. This gave Stam an idea. “The bridges were noted for being fictional — that was the whole point. I thought it was a funny idea to build the bridges as a tourist attraction.” A decade of careful preparation to make bank notes which didn’t remind people of anywhere was about to be undone by a guy paying for pizza.
Some interesting socio-economic commentary here. Also, art!